18-C: Let Market Know How Your Firm Is Implementing Corporate Social Responsibility

Junhee Seok, Seoul National University, Korea
Sarang Go, Seoul National University, Korea
Youseok Lee, Seoul National University, Korea
Byungdo Kim, Seoul National University, Korea
So far, many studies examined the effect of CSR on firm value, but the results have been contradictory. According to our findings, publicizing CSR is the key variable that affects firm value, and the corporate reputation mediate this relationship. Furthermore, the effect of CSR varies depending on the firm size.
[ to cite ]:
Junhee Seok, Sarang Go, Youseok Lee, and Byungdo Kim (2017) ,"18-C: Let Market Know How Your Firm Is Implementing Corporate Social Responsibility", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1058-1058.