9-E: Children's Food-Related Consumer Socialization: Parental Goals and Strategies

Alice Grønhøj, Aarhus University, Denmark
Malene Gram, Aalborg University, Denmark
We study food-related consumer socialization through family interviews in a qualitative study. Parents socialize children for healthy eating, but other concerns, such as preserving family cohesion, are perceived as more important. The findings suggest that family dynamics, parents’ goals, strategies and context are important for understanding children’s healthy eating socialization.
[ to cite ]:
Alice Grønhøj and Malene Gram (2017) ,"9-E: Children's Food-Related Consumer Socialization: Parental Goals and Strategies", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1031-1031.