The Primacy of Experience: Comparing the Contributions of Anticipation, Experience, and Memory to Total Utility

Masha Ksendzova, Boston University, USA
Michael I. Norton, Harvard University, USA
Carey K. Morewedge, Boston University, USA
The total utility of an event is the sum of the utility provided by its anticipation, experience, and recollection. Most models of total utility propose to weight phases equally, by duration. By contrast, we find that people accord experience more weight than other phases, regardless of its duration.
[ to cite ]:
Masha Ksendzova, Michael I. Norton, and Carey K. Morewedge (2017) ,"The Primacy of Experience: Comparing the Contributions of Anticipation, Experience, and Memory to Total Utility ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 186-190.