Constructing a Narrative Identity of Los Angles Through a Gastronoir Adventure

Mine Ucok Hughes, California State University Los Angeles, USA
Rossen Ventzislavov, Woodbury University, USA
Tony Stovall, Towson University, USA
We introduce the concepts of dominant and emergent narratives and how they conflate within the context of the city as a consumed entity. We chose food as a system of communication to expound on the way narrative modes of thinking and expression contribute to the identity of the city.
[ to cite ]:
Mine Ucok Hughes, Rossen Ventzislavov, and Tony Stovall (2017) ,"Constructing a Narrative Identity of Los Angles Through a Gastronoir Adventure", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 486-488.