People Make More Informed Choices For Others

Evan Polman, University of Wisconsin-Madison, USA
When people make choices, they identify their options and research the details that comprise their options. Respectively, these two search behaviors are called alternative- and attribute-search. In three studies, we find that the pursuit of information is higher when people choose for others—they search for more attributes and alternatives.
[ to cite ]:
Evan Polman (2017) ,"People Make More Informed Choices For Others ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 222-227.