Sustaining Behavioural Change: the Power of Positive Emotions

Samanthika Gallage, Nottingham University, UK
Teresa Heath, Nottingham University, UK
Caroline Tynan, Nottingham University, UK
This paper explores the emotions experienced by individuals who give up excessive drinking. A narrative methodology, based on in-depth interviews and diary records, was adopted. Findings indicate that individuals’ (mostly) positive emotions work as a powerful mechanism in maintaining their responsible drinking behavior.
[ to cite ]:
Samanthika Gallage, Teresa Heath, and Caroline Tynan (2017) ,"Sustaining Behavioural Change: the Power of Positive Emotions", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 419-422.