Experiential Purchases Trigger More Envy Than Material Purchases Do

Ruoyun Lin, University of Tübingen & Leibniz-Institut für Wissensmedien, Germany
Niels van de Ven, Tilburg University, The Netherlands
Sonja Utz, University of Tübingen & Leibniz-Institut für Wissensmedien, Germany
Experiential purchases make people happier than material purchases. However, we find that experiential purchases more likely trigger envy as well. Three studies test the reasons for this negative side effect of experiential purchases. Furthermore, we find that people mispredict this effect: they think material purchases will trigger more envy.
[ to cite ]:
Ruoyun Lin, Niels van de Ven, and Sonja Utz (2017) ,"Experiential Purchases Trigger More Envy Than Material Purchases Do", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 217-221.