The Impact of Crowding on Calorie Consumption

Stefan J. Hock, George Mason University, USA
Rajesh Bagchi, Virginia Tech, USA
We present five studies showing that crowding increases calorie consumption. These effects occur because crowding increases distraction, which hampers cognitive thinking and evokes more affective processing. When consumers process information affectively, they consume more calories. We provide process support and discuss theoretical and managerial implications.
[ to cite ]:
Stefan J. Hock and Rajesh Bagchi (2017) ,"The Impact of Crowding on Calorie Consumption", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research.