Delegating Decisions: Recruiting Others to Make Choices We Might Regret

Mary Steffel, Northeastern University, USA
Elanor F. Williams, Indiana University, USA
Consumers typically prefer freedom of choice, but when facing choices they might regret, they delegate. People delegate difficult choices to avoid responsibility for choosing badly, regardless of choice importance and their surrogate’s expertise. They prefer delegation to deferral if options are appealing, making them less prone to walking away empty-handed.
[ to cite ]:
Mary Steffel and Elanor F. Williams (2017) ,"Delegating Decisions: Recruiting Others to Make Choices We Might Regret", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 319-323.