4-K: Methods to Improve Construct Measurement Equivalency in Cross-Cultural Consumer Research

Veronica Martin Ruiz, Iowa State University, USA
Jose A. Rosa, Iowa State University, USA
The Construct Measurement Equivalency Method is a theory-grounded approach to research instrument translation in cross-cultural inquiry. It can enhance cross-cultural research validity and reliability, help make target population instruments more culturally and linguistically relevant, attenuate the loss of linguistic and cultural nuances, and make possible a more natural response flow.
[ to cite ]:
Veronica Martin Ruiz and Jose A. Rosa (2017) ,"4-K: Methods to Improve Construct Measurement Equivalency in Cross-Cultural Consumer Research", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1048-1048.