11-E: Giving Money Versus Giving Time: the Timing Effect of Thank-You Gifts on Donation Satisfaction

Miaolei (Liam) Jia, National University of Singapore, Singapore
Isabel Ding, National University of Singapore, Singapore
Charity organizations often give thank-you gifts to donors. We demonstrate that when giving money, receiving thank-you gifts after the donation (vs. before the donation) decreases donors’ donation satisfaction. However, when giving time, receiving thank-you gifts after the donation (vs. before the donation) increases donors’ donation satisfaction.
[ to cite ]:
Miaolei (Liam) Jia and Isabel Ding (2017) ,"11-E: Giving Money Versus Giving Time: the Timing Effect of Thank-You Gifts on Donation Satisfaction", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1035-1035.