11-L: Prosocial Consequences of Corporate Social Irresponsible Actions: the Role of Negative Moral Emotion, Moral Identity, and Empathy

Chunyan Xie, Western Norway University of Applied Sciences, Norway
Richard P. Bagozzi, University of Michigan, USA
Silvia Mari, University of Milano-Bicocca, Italy
We add to extant CSR research by addressing prosocial consequences of corporate social irresponsible actions and providing a psychological mechanism underlying such a novel effect. Results showed that contempt mediates the relationship between corporate community transgressions and consumer support for nonprofits. Further, moral identity and empathy moderate the effects.
[ to cite ]:
Chunyan Xie, Richard P. Bagozzi, and Silvia Mari (2017) ,"11-L: Prosocial Consequences of Corporate Social Irresponsible Actions: the Role of Negative Moral Emotion, Moral Identity, and Empathy", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1067-1067.