4-G: Examining Tourists' Intentions to Revisit Religion Processions: the Role of Religiosity and Flow Experience

Annie Chen, University of West London, UK
Norman Peng, University of Westminster, UK
The purpose of this research is to examine the factors that contribute to tourists’ intentions to re-participate in religious processions. The results from 109 participants show flow experience positively affects revisit intentions. Addition, religiosity positively moderates the relationship between flow experiences and revisit intentions.
[ to cite ]:
Annie Chen and Norman Peng (2017) ,"4-G: Examining Tourists' Intentions to Revisit Religion Processions: the Role of Religiosity and Flow Experience", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1019-1019.