Tasteful Work: the Emergence of an Aesthetic Category

Pierre-Yann Dolbec, Concordia University, Canada
I investigate how the everyday actions carried out by a multitude of market actors lead to the emergence of a market category in the contemporary menswear market. I identify four types of institutional work—bridging work, curation work, support work, and circumscribing work—that underlie the emergence of an aesthetic category.
[ to cite ]:
Pierre-Yann Dolbec (2017) ,"Tasteful Work: the Emergence of an Aesthetic Category", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 590-592.