Research Reflections on Mobile Phone Visual Ethnography in Ghana, West Africa: Bridging Mobile Phone Ethnography and Transformative Photography

Benét DeBerry-Spence, University of Illinois at Chicago, USA
Akon Ekpo, Rutgers University, USA
Dan Hogan, University of Illinois at Chicago, USA
While the proliferation of mobile phones in developing countries has been well documented, researchers have not fully capitalized on this technology to inform ethnographic inquiries. Based on a study with consumer-merchants in West Africa, we present mobile phone visual ethnography as a promising methodology for consumer research in emerging markets.
[ to cite ]:
Benét DeBerry-Spence, Akon Ekpo, and Dan Hogan (2016) ,"Research Reflections on Mobile Phone Visual Ethnography in Ghana, West Africa: Bridging Mobile Phone Ethnography and Transformative Photography", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 727-727.