Movement Through Time and Space Shapes Psychological Distance

Eugene Caruso, University of Chicago, USA
Leaf Van Boven, University of Colorado Boulder, USA
We argue that consumers perceive moving through time in ways analogous to their physical movement through space. Consequently, we show in four studies that future events 1) are psychologically closer when people physically move toward them in space and 2) are psychologically closer than past events of equivalent objective distance.
[ to cite ]:
Eugene Caruso and Leaf Van Boven (2016) ,"Movement Through Time and Space Shapes Psychological Distance", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 241-245.