Mental Traveling Along Social and Temporal Distances: the Influence of Cultural Syndromes on Construal Level

Vincent Chi Wong, Lingnan University, China
Robert S. Wyer Jr., Chinese University of Hong Kong, China
We provide an integrated framework in examining the antecedents of construal level that implies interactive effects of general cultural orientations (e.g., individualism/collectivism and short/long-term orientation) and psychological distance on construal level. The present research reconciles the mixed findings of previous research on the effects of cultural orientation on construal level.
[ to cite ]:
Vincent Chi Wong and Robert S. Wyer Jr. (2016) ,"Mental Traveling Along Social and Temporal Distances: the Influence of Cultural Syndromes on Construal Level", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 685-686.