Theorizing Authority Relinquishment in Agency Relationships: Conditions and Consequences

Gulnur Tumbat, San Francisco State University, USA
Kent Grayson, Northwestern University, USA
According to agency theory, exchange agreements range from where the buyer has high authority over the seller to where both are relatively independent. Some principal-agent agreements reverse this relationship by allowing the seller to exercise authority over the buyer. We study this unexplored type of agency agreement: “authority relinquishment.”
[ to cite ]:
Gulnur Tumbat and Kent Grayson (2016) ,"Theorizing Authority Relinquishment in Agency Relationships: Conditions and Consequences", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 762-762.