Contemporary Art Consumer Experience: Using Video-Elicitation to Understand the Feeling of Strangeness

Richard Huaman Ramirez, IAE, CERGAM, Aix-Marseille University
Juan David Pinzon, IMPGT, CERGAM, Aix-Marseille University
Aranzazu Gaztelumendi, IMPGT, Aix-Marseille University
We analyze the feeling of strangeness of eleven visitors to a contemporary art museum, by utilizing the "video-elicitation" technique combining video recording and in-depth interviews. We identified the participants values registers, the terms they use to designate strangeness from artworks and the relation between the feeling of strangeness and satisfaction.
[ to cite ]:
Richard Huaman Ramirez, Juan David Pinzon, and Aranzazu Gaztelumendi (2016) ,"Contemporary Art Consumer Experience: Using Video-Elicitation to Understand the Feeling of Strangeness", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 736-736.