Head in the ‘Cloud’: Online Information Search Inflates Consumers’ Self-Confidence in Personal Decision-Making Ability

Tito L. H. Grillo, Federal University of Rio Grande do Sul, Brazil
Adrian F. Ward, University of Texas at Austin, USA
Cristiane Pizzutti dos Santos, Federal University of Rio Grande do Sul, Brazil
Consumers increasingly rely on the Internet to prepare for future decisions and experiences. This study shows that accessing information through online search (vs. accessing without online search) elicits a false sense of “already knowing things”, which increases consumers’ confidence in their own decision-making abilities.
[ to cite ]:
Tito L. H. Grillo, Adrian F. Ward, and Cristiane Pizzutti dos Santos (2016) ,"Head in the ‘Cloud’: Online Information Search Inflates Consumers’ Self-Confidence in Personal Decision-Making Ability", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 733-733.