Coping With Fear and Regret in Online Health Communities

Tatiana Barakshina, University of Illinois at Chicago, USA
Jelena Spanjol, University of Illinois at Chicago, USA
Alan Malter, University of Illinois at Chicago, USA
Many pregnancy and childbirth decisions are preference-based: medical evidence does not clearly support one option, and medical consumers’ personal preferences influence the final choice (e.g. trial of labor after previous C-section). We examine how pregnant women utilize online peers to cope with negative emotions, to seek and receive decision support.
[ to cite ]:
Tatiana Barakshina, Jelena Spanjol, and Alan Malter (2016) ,"Coping With Fear and Regret in Online Health Communities", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 26-31.