The Negative Consequences of Petty Exchange

Tami Kim, Harvard Business School, USA
Ting Zhang, Columbia University, USA
Michael Norton, Harvard Business School, USA
Informal exchanges of resources are prevalent in our daily lives. Seven studies investigate what people expect as a proper exchange norm—specifically, we find that being petty, the act of being intentionally precise over trivial matters, can undermine friendly resource exchanges between individuals by making the relationship feel transactional.
[ to cite ]:
Tami Kim, Ting Zhang, and Michael Norton (2016) ,"The Negative Consequences of Petty Exchange", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 48-52.