Political Affiliation Moderates Attitudes Towards Artificial Intelligence

Noah Castelo, Columbia University, USA
Adrian Ward, University of Texas at Austin, USA
Despite the inexorable march towards human-level artificial intelligence, almost nothing is known about how consumers perceive the risks and benefits of this revolutionary trend. We report 2 studies exploring these issues, finding that consumers’ attitudes are strongly influenced by political affiliation and by anthropomorphism of computers.
[ to cite ]:
Noah Castelo and Adrian Ward (2016) ,"Political Affiliation Moderates Attitudes Towards Artificial Intelligence", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 723-723.