Disfluency Effects on Inference and Evaluation

Ruomeng Wu, University of Cincinnati, USA
Esta Shah, University of Cincinnati, USA
Frank Kardes, University of Cincinnati, USA
Prior research suggests disfluency leads to unfavorable evaluations, and is mitigated by warnings of disfluency. We suggest a moderating role for need for closure, where warnings about disfluency mitigates the negative effect for low NFC consumers, but backfires for high NFC consumers by shifting attention from brand information to disfluency.
[ to cite ]:
Ruomeng Wu, Esta Shah, and Frank Kardes (2016) ,"Disfluency Effects on Inference and Evaluation", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 689-690.