Do Descriptive Social Norms Enhance Pro-Environmental Behavior? a Bayesian Reanalysis of Hotel Towel Reuse

Benjamin Scheibehenne, University of Geneva
Tahira Jamil, University of Amsterdam
E.-J. Wagenmakers, University of Amsterdam
Work by Goldstein et al. (2008) suggests that social norms promote hotel towel reuse. Recently, five replications failed to obtain this finding (all p’s >0.14). Our Bayesian reanalysis reveals that each single study only provides weak evidence. However, when combining the data, the evidence for the original hypothesis is compelling.
[ to cite ]:
Benjamin Scheibehenne, Tahira Jamil, and E.-J. Wagenmakers (2016) ,"Do Descriptive Social Norms Enhance Pro-Environmental Behavior? a Bayesian Reanalysis of Hotel Towel Reuse ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 610-611.