Better to Have a Book in the Hand Than Two in the Cloud: Consumer Preferences For Physical Over Digital Goods

Ozgun Atasoy, Boston University, USA
Carey Morewedge, Boston University, USA
We found that people value physical versions of goods more than their digital counterparts, across a variety of product categories including books, photographs, and movies. Greater psychological ownership felt for physical goods appears to explain their higher valuation, and not other plausible factors such as production costs or signaling motives.
[ to cite ]:
Ozgun Atasoy and Carey Morewedge (2016) ,"Better to Have a Book in the Hand Than Two in the Cloud: Consumer Preferences For Physical Over Digital Goods", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 21-25.