Perceptions of Changing Beauty Norms: an Exploratory Study

Kate Pounders, University of Texas at Austin, USA
Amanda Mabry, University of Texas at Austin, USA
The goal of this research is to examine consumer perceptions of recent attempts to diversify the stereotype of female beauty. This work analyzes consumer comments posted to Facebook pages to identify emergent themes that represent consumer sentiment and attitudes about shifting stereotypes of beauty in the media.
[ to cite ]:
Kate Pounders and Amanda Mabry (2016) ,"Perceptions of Changing Beauty Norms: an Exploratory Study", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 236-240.