When Usage Repetition Leads to Predictions of Faster Adaptation.

Maria Alice Pasdiora, Universidade Federal do Rio Grande do Sul, Brazil
Vinicius Andrade Brei, Universidade Federal do Rio Grande do Sul, Brazil
Leonardo Nicolao, Universidade Federal do Rio Grande do Sul, Brazil
We show how and when the perception of repetitive consumption leads consumers to predict hedonic adaptation. Results suggest that repetition salience stimulates consumers to predict diminishing enjoyment over time, weakens the impact of assortment variety on predicted enjoyment, and strengthens the impact of attention drawn by product on predicted enjoyment.
[ to cite ]:
Maria Alice Pasdiora, Vinicius Andrade Brei, and Leonardo Nicolao (2016) ,"When Usage Repetition Leads to Predictions of Faster Adaptation.", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 753-753.