Neural Prediction of Market-Level Crowdfunding Outcomes

Alexander Genevsky, Erasmus University Rotterdam, The Netherlands
Carolyn Yoon, Stephen M. Ross School of Business, University of Michigan, USA
Brian Knutson, Department of Psychology, Stanford University, USA
In this paper, we present a real-world scenario in which neural data predicts market-level behavior significantly better than traditional behavioral methods. This is the first work to assess the neuropsychological processes implicated in the crowdfunding marketplace. These findings highlight the ability of neuropsychological inferences to scale to the aggregate level.
[ to cite ]:
Alexander Genevsky, Carolyn Yoon, and Brian Knutson (2016) ,"Neural Prediction of Market-Level Crowdfunding Outcomes", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 59-64.