Effect of Anger and Anxiety on Choice in Self-Control Dilemmas

Shruti Koley, Texas A&M University, USA
Caleb Warren, Texas A&M University, USA
Suresh Ramanathan, Texas A&M University, USA
Negative emotions can either facilitate or impair self-control depending on the match between the goals activated by an emotion and the benefits associated with the options in the choice set. Specifically, anger boosts self-control when control facilitates dominance whereas anxiety boosts self-control when control facilitates security.
[ to cite ]:
Shruti Koley, Caleb Warren, and Suresh Ramanathan (2016) ,"Effect of Anger and Anxiety on Choice in Self-Control Dilemmas", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 164-168.