Planning to Fill the Gap: the Efficacy of Forming Implementation Intentions in Healthy Eating

Irene Vilà, Universidad Pontificia Comillas, Spain
Isabel Carrero, Universidad Pontificia Comillas, Spain
Raquel Redondo, Universidad Pontificia Comillas, Spain
Using meta-analysis, this paper tests the efficacy of forming implementation intentions to achieve healthy eating goals. To help resolve previous inconsistent findings and provide guidance for future research, this study clarifies the moderation role of the type of intended behavior, promoting versus decreasing, adding the mediator role of goal complexity.
[ to cite ]:
Irene Vilà, Isabel Carrero, and Raquel Redondo (2016) ,"Planning to Fill the Gap: the Efficacy of Forming Implementation Intentions in Healthy Eating", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 661-662.