Effective, Selective Choice Architecture: Checklists As a More Precise Tool
A new choice architecture tool, a preference checklist, is more effective and more customized than typical nudges. Three studies confirm: Checklists presenting reasons to claim retirement benefits later before presenting reasons to claim benefits early significantly delay preferred claiming age. Further, checklists show selectivity compared to a default claiming age.
[ to cite ]:
Kirstin Appelt, Melissa Knoll, Eric Johnson, and Jon Westfall (2016) ,"Effective, Selective Choice Architecture: Checklists As a More Precise Tool", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 15-20.