Gifting an Identity: the Effect of Gifts on Receiver Identity

Matthew Philp, HEC Montreal, Canada
Laurence Ashworth, Queens University, Canada
Nicole Robitaille, Queens University, Canada
Suzanne Rath, Queens University, Canada
We demonstrate that the gifts we receive have a strong influence in shaping how we view our own identity. Specifically, when a gift is received, recipients use the gift to infer how others view them. These reflected appraisals then influence the identity of the receiver.
[ to cite ]:
Matthew Philp, Laurence Ashworth, Nicole Robitaille, and Suzanne Rath (2016) ,"Gifting an Identity: the Effect of Gifts on Receiver Identity", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 591-592.