Peeping on Poverty: Groupness and Moral Considerations in Slum Tourism

Julia von Schuckmann, ESADE Business School, Spain
Lucia Barros, EBAPE-FGV, Brazil
Eduardo Andrade, EBAPE-FGV, Brazil
Slum tourism is a prevalent tourist attraction in the Global South that brings a fierce ethical debate. In two field experiments in Rio de Janeiro, we show that groupness and its impact on moral considerations help explain why some consumers (out-groups) find it appealing whereas others (in-groups) find it appalling.
[ to cite ]:
Julia von Schuckmann, Lucia Barros, and Eduardo Andrade (2016) ,"Peeping on Poverty: Groupness and Moral Considerations in Slum Tourism", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 763-763.