“People Like Us:” Negotiating Social Boundaries in House Swapping

Ye (Nicole) Yang, University of Melbourne, Australia
Julie Ozanne, University of Melbourne, Australia
Angela Paladino, University of Melbourne, Australia
This study explores how consumers temporarily swap their homes with strangers. Through micro social practices, such as cleaning, consumers assert house swapping as altruistically-driven exchange that exists outside market logics of commercial lodging services. Nevertheless, subtle practices lead to exclusion of trading partners who are dissimilar.
[ to cite ]:
Ye (Nicole) Yang, Julie Ozanne, and Angela Paladino (2016) ,"“People Like Us:” Negotiating Social Boundaries in House Swapping", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 37-41.