The Effects of Selective Attention on Choice: an Eye-Tracking Study

Arnd Florack, University of Vienna, Austria
Martin Egger, University of Vienna, Austria
We conducted an eye tracking experiment to examine the effects of selective attention on consumer choice. We showed that selective attention influences preferences in consumer choice, and provide new insights into the understanding of the mechanisms underlying the effects of selective attention on preferences.
[ to cite ]:
Arnd Florack and Martin Egger (2016) ,"The Effects of Selective Attention on Choice: an Eye-Tracking Study", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 731-731.