Becoming an Insectivore: Results of an Experiment

Christina Hartmann, ETH Zürich, Department Health Science and Technology, Consumer Behavior
Michael Siegrist, ETH Zürich, Department Health Science and Technology, Consumer Behavior
Insects are considered as a sustainable alternative to conventional meat-based animal products, however, are not accepted as food by Western consumers. In this eating-experiment, we explored whether or not offering insects in a processed form may facilitate the acceptance of insects in the diet in industrialized countries.
[ to cite ]:
Christina Hartmann and Michael Siegrist (2016) ,"Becoming an Insectivore: Results of an Experiment", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 734-734.