Resource Scarcity, Socioeconomic Status and Conformity: the Impact of Resource Scarcity on Responses to Social Influence Depends on Childhood Environments.

Angelos Stamos, Katholieke University Leuven, Belgium
Sabrina Bruyneel, Katholieke University Leuven, Belgium
Siegfried Dewitte, Katholieke University Leuven, Belgium
We show that the impact of resource scarcity on peoples’ responses to social norms depends on childhood socioeconomic background. Specifically, resource scarcity increases conformity to social influence among people who grew up in poor environments but does not have an effect on people who grew up in rich environments.
[ to cite ]:
Angelos Stamos, Sabrina Bruyneel, and Siegfried Dewitte (2016) ,"Resource Scarcity, Socioeconomic Status and Conformity: the Impact of Resource Scarcity on Responses to Social Influence Depends on Childhood Environments. ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 635-636.