Can Children Still Be Happy If 160 Calories Are Cut Out of the Happy Meal? Reinforcing Effects of Toys on Portion Choices

Martin Reimann, University of Arizona, USA
Kristen Lane, University of Arizona, USA
This research evaluates whether including an inexpensive nonfood item (toy) with a smaller-sized meal, but not with the regular-sized version, would incentivize children to choose the smaller-sized meal, even among children with overweight and obesity.
[ to cite ]:
Martin Reimann and Kristen Lane (2016) ,"Can Children Still Be Happy If 160 Calories Are Cut Out of the Happy Meal? Reinforcing Effects of Toys on Portion Choices", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 207-212.