The Mental Budgeting of Calories: How Nutrition Information Influences Food Consumption Day By Day, Not Meal By Meal

Ga-Eun (Grace) Oh, Hong Kong University of Science and Technology, China
Young Eun Huh, Hong Kong University of Science and Technology, China
Anirban Mukhopadhyay, Hong Kong University of Science and Technology, China
Based on a six-nation survey (N=3,150), we find that, in line with dietary guidelines, many consumers set daily mental budgets for calories. A field experiment manipulating availability of nutrition information demonstrates such day-level mental budgeting. Consumers who set budgets adjust dinnertime consumption in response to information about past calorific consumption.
[ to cite ]:
Ga-Eun (Grace) Oh, Young Eun Huh, and Anirban Mukhopadhyay (2016) ,"The Mental Budgeting of Calories: How Nutrition Information Influences Food Consumption Day By Day, Not Meal By Meal", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 207-212.