Blink and You'll Miss It: the Consequences of Ephemeral Messaging

Daniel He, Columbia University, USA
Ran Kivetz, Columbia University, USA
Ephemerality, or the quality of transience or disappearance, has recently been integrated into a variety of social media apps in what is collectively known as ephemeral messaging. Contrary to the conventional belief that consumers value ephemeral messaging for its enhanced privacy, we propose that ephemeral messaging increases consumers’ ability to be in the moment (i.e., be “present”).
[ to cite ]:
Daniel He and Ran Kivetz (2016) ,"Blink and You'll Miss It: the Consequences of Ephemeral Messaging", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 470-471.