Should I Copy Her? a Meta-Analytic Synthesis of Mimicry Effects

Susan Andrzejewski, California State University Channel Islands, USA
Krista Hill, Babson College
Dhruv Grewal, Babson College, USA
Nancy Puccinelli, University of Bath and Oxford University, UK
We quantitatively synthesize the work on mimicry effects (i.e., effects of copying another’s behavior). The results suggest, for example, that mimicry can increase favorable behavior by as much as 82% over a non-mimicry baseline. Importantly, these effects are significantly attenuated by behavior that is mimicked and goals.
[ to cite ]:
Susan Andrzejewski, Krista Hill, Dhruv Grewal, and Nancy Puccinelli (2016) ,"Should I Copy Her? a Meta-Analytic Synthesis of Mimicry Effects", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 717-717.