Functional Near-Infrared Spectroscopy (Fnirs): a New Tool For Consumer Research?

Caspar Krampe, Heinrich Heine University Düsseldorf, Germany
Enrique Strelow, Justus Liebig University Giessen, Germany
Peter Kenning, Heinrich Heine University Düsseldorf, Germany
As a new method for consumer research our study aims to validate the functional Near-Infrared Spectroscopy (fNIRS) in a laboratory experiment. Preliminary results indicate that the fNIRS is indeed a reasonable neuroscientific method to study consumer behaviour.
[ to cite ]:
Caspar Krampe, Enrique Strelow, and Peter Kenning (2016) ,"Functional Near-Infrared Spectroscopy (Fnirs): a New Tool For Consumer Research?", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 744-744.