Boundary Research: Tools and Rules to Impact Emerging Fields

Koert Van Ittersum, University of Groningen, The Netherlands
Brian Wansink, Cornell University, USA
Boundary research can be risky, but it can also move academic disciplines into wider areas of influence. To help reduce the risk and increase the reward, this roundtable brings together researchers interested in engaging in boundary research, sharing experiences and best practices with regards to conducting and publishing boundary research.
[ to cite ]:
Koert Van Ittersum and Brian Wansink (2016) ,"Boundary Research: Tools and Rules to Impact Emerging Fields", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 714-714.