Objective Measures of Design Typicality That Predict Aesthetic Liking, Fluency, and Car Sales

Stefan Mayer, Goethe University Frankfurt, Germany
Jan R. Landwehr, Goethe University Frankfurt, Germany
Assessing product design typicality is vital to forecast consumers’ responses to designs. We introduce objective measures of design typicality and demonstrate their capability of capturing subjective typicality experiences in the context of car designs. Findings show that the proposed objective approaches provide convenient means to easily assess design typicality.
[ to cite ]:
Stefan Mayer and Jan R. Landwehr (2016) ,"Objective Measures of Design Typicality That Predict Aesthetic Liking, Fluency, and Car Sales", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 556-557.