To Share Or Not to Share? Social Distance As the Underlying Mechanism to Explain Sharing Behavior

Nadine Schreiner, Heinrich Heine University Düsseldorf, Germany
Peter Kenning, Heinrich Heine University Düsseldorf, Germany
Sharing is a fundamental part of human behavior but still lacks empirical research. Field theory suggests social distance as one of the underlying mechanism affecting sharing behavior. Using an experimental design, preliminary results show a decrease of sharing ratio as a function of social distance, resulting in a hyperbolic shape.
[ to cite ]:
Nadine Schreiner and Peter Kenning (2016) ,"To Share Or Not to Share? Social Distance As the Underlying Mechanism to Explain Sharing Behavior", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 758-758.