Consumer Engagement With Luxury Foods

Ewa Maslowska, Northwestern University - Medill, USA
Vijay Viswanathan , Northwestern University - Medill, USA
Mototaka Sakashita, Keio University, Japan
Luxury foods are often purchased for their experiential and identity benefits and hence can enhance consumer engagement. Preliminary analysis of purchase transactions from an ultra-luxury department store show that food purchases contribute to reducing the time elapsing between two shopping trips and thus increase engagement with the store.
[ to cite ]:
Ewa Maslowska, Vijay Viswanathan , and Mototaka Sakashita (2016) ,"Consumer Engagement With Luxury Foods", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 748-748.