On the Accuracy of Consumer Future Usage Estimations: Evidence From the Car Sharing Industry in Germany

Daniel Lippe, Karlsruhe Institute of Technology (KIT)
Sven Feurer, Karlsruhe Institute of Technology (KIT)
Estimations of future usage plays an important role in consumer decision-making. Drawing on real consumption data, this study illuminates the accuracy with which consumers estimate future usage and provides evidence that involvement and need for cognition drive this accuracy.
[ to cite ]:
Daniel Lippe and Sven Feurer (2016) ,"On the Accuracy of Consumer Future Usage Estimations: Evidence From the Car Sharing Industry in Germany", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 747-747.