Genealogies of Consumers' Resistance

Carmen Valor, Universidad Pontificia Comillas, Spain
Eleni Papaokinoumou, Universitat Rovira i Virgili, Spain
This paper examines the subjectification process in the sustainable consumers’ resistance movement. By applying the Foucault’s genealogical method we aim to unveil the discursive roots and anchors of the sustainable subject and how such subject is opposed to the consumerist subject.
[ to cite ]:
Carmen Valor and Eleni Papaokinoumou (2016) ,"Genealogies of Consumers' Resistance ", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 763-763.