Luxury Brands, Conspicuous Consumption and Social Signaling

Yajin Wang, University of Maryland, USA
One of the biggest trends in consumer behavior over the last two decades has been the growth of luxury consumption. The goal of this roundtable session is to discuss the new trends and novel research questions in luxury consumption and to develop collaborative relationships.
[ to cite ]:
Yajin Wang (2016) ,"Luxury Brands, Conspicuous Consumption and Social Signaling", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 714-714.